A boutique SAP firm that thinks like your business
Part of the Dirbato Group. Incorporated in 2018, we've grown to over 300 consultants serving customers in 15+ countries — delivering specialist skills and services focused on S/4HANA and finance transformation.
We started with staffing. We evolved with purpose.
Icon Consulting Group was built on a simple foundation: connecting the best SAP talent with the organisations that need them. With 200–250 active contracts across three continents, our staffing practice gave us deep relationships with enterprises and systems integrators worldwide.
But we kept hearing the same thing from mid-market clients: "We need more than contractors. We need someone who understands our business and can help us navigate this transformation." The larger generalist firms were built for enterprise programmes; pure technology firms didn't lead with business outcomes. The mid-market needed a specialist.
So we built a consulting practice designed specifically for that need. Senior business architects — former CxOs who have been in our clients' shoes — leading engagements. Nearshore delivery centres providing the technical horsepower at mid-market economics. And a deliberate philosophy: lead with business outcomes, then deliver them in SAP.
Today, we operate as an augmented SAP boutique — an SAP PartnerEdge partner and part of the Dirbato Group, a Japanese consulting firm with 1,500 consultants. We bring the best of both worlds: boutique attention with the backing of the SAP ecosystem and enterprise-scale capability.
Augmented Intelligence — what we mean by it
We've never believed in selling AI as a standalone product. AI on its own is a vehicle, not a destination. It needs a driver — someone who knows your business, your data, your people, and the difference between a clever-looking automation and one that actually moves the numbers.
So at Icon, we hire the best business architects, SAP specialists, and delivery leads we can find — and we equip them with AI. The output is Augmented Intelligence: senior judgement amplified, not replaced. It's how a specialist firm like ours delivers enterprise-grade outcomes with senior attention on every engagement, all the way through.
The same principle holds for our clients. We don't drop AI into your landscape and walk away. We augment your people — your AP team, your data stewards, your testers — so they spend their hours on judgement, not on rework.
AI was just another vehicle. A very powerful one at that.
How we think about AI at Icon
Our principles
Business outcomes first
Technology is an enabler, not the focus. We start every engagement by understanding what your business actually needs.
Honest by default
If we don't find value, we'll tell you. We'd rather lose a deal than damage a relationship.
Earn the right to grow
We start small, prove value, and expand as trust builds. Your timeline, not ours.
Senior attention, always
Your engagement is led by architects and advisors who have been CxOs, not juniors reading a playbook.
Global reach, local presence
In-country consultants handle relationships. Nearshore centres handle delivery. You get both.
SAP Talent + Advisory together
Our dual model means better bench flexibility, faster talent sourcing, and insights pure-play firms can't offer.
Local expertise. Global delivery.
Onshore
Senior business architects and account leads in your market. They speak your language, understand your culture, and own the relationship.
Vietnam CoE
20+ consultants. Configuration, testing, technical development, and AMS delivery. Our primary APAC delivery centre.
European CoE
Strategic delivery partnership serving EMEA engagements. Technical delivery, integrations, and extended AMS support.